Digital Marketing Ecommerce Manager

Our client are going through and exciting expansion period and braking into new markets. They are seeking someone to join their Global team.

Currently WFH.

JOB PURPOSE:

The Digital Marketing Ecommerce Manager will be responsible in supporting the long-term strategic vision whilst also delivering the day to day execution of the website and digital marketing across a variety of different platforms. You will develop, implement, track and optimize digital marketing campaigns across all digital channels whilst also owning the website and it’s functionality.

KEY AREAS OF RESPONSIBILITES:

Digital

• Ownership of performance marketing channels including: Web, PPC, Social and Email with a key focus on driving the growth of these channels through clearly defined KPIs – ROI, ROAS, CTRs, engagement metrics etc.
• Responsible for driving new customer acquisition across all channels and presenting recommendations to the Senior Leadership Team.
• Plan, implement and manage all digital activity including strategy, planning, tracking, reporting, analysis and optimisation to ensure delivery against specific KPI’s
• Execute digital activity in line with target customers as well as brand guidelines and tone of voice
• Provide analysis of weekly and monthly performance data of PPC and paid social activities and how that is contributing to the overall business growth
• Responsible for analysis of all performance marketing campaigns using Google Analytics, reporting back to the wider business and turning insights into optimisations.
• Working closely with the rest of the marketing team on global brand strategy, including asset requirements, how to create digital first campaigns and ensuring a unified multi-channel approach.
• Ensuring that customer retention, acquisition and optimisation approach is effective across all markets, channels and across devices.
• Develop and own the media calendar driving integration across paid media and owned properties
• On-page Optimisation and content creation and refinement
• Lead on landing page strategy, customer journeys, audience segmentation and performance tracking to improve conversion
• Support marketing content across all digital channels
• General marketing support for retail channels

Web:

• Ensure the website is fully functioning
• Perform software updates as and when needed
• Monitor, assess and report on website performance
• Ensure domain registration and hosting are current
• Develop and/or update content in line with the brand

THE IDEAL CANDIDATE WILL HAVE:

• Proven track record in delivering creative and innovative media strategies
• Strong marketing experience within an eCommerce environment; direct to consumer, website, email and digital marketing
• Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns.
• Confident using Google Analytics, Google Ad words, Google Search Console and Google Keyword Planner
• Working knowledge of Content Management systems
• Experience using SEO performance tools including but not limited to Moz, Screaming Frog, SEMrush
• Working knowledge of Shopify or similar ecommerce platforms
• Experience implementing Social strategies across Facebook, Instagram, Twitter, LinkedIn and YouTube
• A strong understanding of the marketing funnel, the customer purchase journey and the GTM strategy through Digital Channels

THE IDEAL CANDIDATE WILL BE:

• Passionate for all things digital
• Confident to test new ideas/concepts to push digital marketing forward
• Flexible in nature with the ability to work in a fluid, fast-paced, start-up environment

Able to collaborate with key stakeholders and be self-driven to own the Digital Marketing strategy.