Outreach Executive
Title:
Outreach ExecutiveType:
PermanentStart Date:
ASAPDescription:
Our client requires a positive and fun attitude from you. You need to be dedicated to continual learning. You need to enjoy working as part of a team and share your successes but more importantly your failures with the team (we cannot be afraid to make mistakes and share them). Your work should be carried out with creativity and with a desire to deliver maximum value to the client base.
Role specification
Is your little black book full of bloggers, and do you speak in sentences of 140 characters and less? We are looking for a talented outreach specialist with a passion for building relationships with digital influencers.
Key Responsibilities:
- Reporting directly to a Digital Marketing Manager your primary role will be to improve clients’ SEO performance by promoting their content with bloggers, journalists and website owners.
- To meet a group of dynamic KPI’s set out specifically for you and your role
- Planning and executing outreach strategies on accounts to satisfy overall SEO objectives and client needs
- Assisting on the production of reports, analysing results of outreach campaigns
- Attending and presenting in client and internal meetings
- Taking clients’ marketing and PR campaign plans, creating spin-off SEO campaigns satisfying SEO objectives
- Identifying opportunities for chasing links using monitoring tools and PR tools
- Liaising with our internal teams and clients to ensure campaign success
Other Responsibilities:
- To write one blog post per quarter for use on the company website
- To share successes and more importantly failures with the team to aid team learning
- To document case studies on successful campaigns ready for publication the company website
- To track your time each working day
Outreach Executive KPIs
The following KPI’s need to be met in order to qualify for profit share and will be judged on the same cycle as profit share payments (at the time of writing this is every 3 months (Jan-Mar, Apr-Jun, Jul-Sep, Oct-Dec).
The KPI’s will be self-assessed and be reported to your line manager every 3 months. You need to report them by the following dates each year:
Q1 – April 7th
Q2 – July 7th
Q3 – October 7th
Q4 – January 7th
1. Portfolio placement
To help us judge your success in this important area, we will expect to see that 75% or more of all the third party content on your campaigns is being successfully placed on websites.
2. Learning and development
We expect you to present to the Head of Digital Marketing and satisfy him/her that you have learned something new and of substance that’s relevant to your role. This presentation doesn’t have to be more than 10-15 minutes. We expect to see continual learning and development.
Profit Share
You are eligible for Profit Share after completion of 18 months of continued service.
Profit share is discretionary, will be paid in April/July/October/January and will be judged by the following criteria:
- Company financial performance
- Team financial performance
- Meeting of your KPI’s
- The contribution you make to our culture via your calibre of your work and attitude
